With a brief to showcase the re-launched Liquorland brand, while creating social buzz, engaging an audience, and highlighting the Fly Buys online music store, an idea was pitched to create a “Liquorland Party” micro-site. With some good prizes up for grabs, an email was sent out to an existing database inviting people to set up their own online party.
After choosing their setting, music, outfit, and uploading a headshot, the party only needed guests. Hosts sent out invitations via email or social media channels – Facebook & Twitter. For every 10 RSVP's, the party host would get one entry into the main prize draw. After three weeks over 2500 parties had been set up, and over 22,000 guests had RSVP'd. This great example of an integrated email and social media campaign was fun and effective, and showed how a viral component that empowers your customers to market for you can achieve great results. |
Work
MAKE AN ENQUIRY